Mercedes boss Dieter Zetsche has further fuelled rumours over the future axing of the Maybach brand by admitting that such cars may not suit future customers of luxury cars.
Zetsche, speaking at the Frankfurt motor show, revealed that he believed that the tastes of luxury car buyers will change after the current economic slump.
Describing one key sector of buyers as the ‘new elite’ he revealed that they would have more modest and discreet tastes and so would not desire a Maybach.
He also refused to confirm that Merc’s underselling luxury saloon was being replaced when quizzed.
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Re: Maybach could be axed
A reduction in choice is never a good thing no matter what part of the market the car sells in.
I can`t see that the Maybach is any more vulgar than the Rolls Royces of this world, in fact it is perhaps a little more discreet.
Re: Maybach could be axed
Some would argue that's exactly what they have done which is why they're not selling as well as Rolls.
Re: Maybach could be axed
Madonna reportedly has a Maybach - enough said!