Renault is planning to bolster its range with a large saloon to take on cars such as the Volkswagen Passat.
The unnamed model — which has still to be approved by Renault chiefs — will sit above the Laguna in the line-up. It is not expected until 2016.
Stephen Norman, Renault’s marketing chief, singled out the Passat as a target for the car. The Passat was the third strongest-selling upper-medium car in the UK last year behind the Vauxhall Insignia and BMW 3-series.
Norman reckoned that Renault’s new offering, like the VW, could be a construed as a credible alternative to the two biggest sellers in the class and the Ford Mondeo.
“We can’t leave the Passat to succeed on its own in the upper-medium market,†Norman said.Norman predicted that the UK would be a key market for the new car. The upper-medium sector accounts for 13 per cent of UK car sales.
“Fifty per cent of the upper-medium car market is in the UK and Germany. If you want to succeed in that market, you have to succeed in those countries,†he said.
The new car could bear a family resemblance to the Renault Samsung SM7, a saloon sold only in Korea.
Renault is also understood to be close to finalising the concept for a Laguna replacement, due in 2015. It has still to be determined whether the car will be offered as a saloon or a hatchback, and a combined option like the Skoda Superb’s ‘Twindoor’ is believed to be under consideration. It seems likely that the Laguna name will be phased out.
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Re: Renault plots VW Passat rival
In a word.
Why?
Why create it?
And
Why would you buy it?
Re: Renault plots VW Passat rival
Probably be better for them to make a proper job of the current range before adding another half developed model.
Re: Renault plots VW Passat rival
Yes, they have. It's a very nice-looking car.
What's with designing another one? Like many in this thread, I'm struggling to work out Renault's rationale.