Currently reading: Mitsubishi cancels 3-series

Bosses decide there's no business case for Mitsubishi ZT

Plans to put Mitsubishi’s Concept-ZT into production have been cancelled. Company bosses have decided there is no business case for a car that would be positioned against the BMW 3-series. Previewed by the four-door concept at last year’s Tokyo motor show, the ZT would have slotted into the firm’s range between the Lancer and the American-market Galant.The concept used an aluminium spaceframe body, an ultra-clean 2.2-litre turbodiesel engine and the Evo’s four-wheel drive system. Mitsubishi had been considering putting the ZT into production with a steel body and an unchanged drivetrain.

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Jon Hardcastle 1 September 2008

Re: Mitsubishi cancels 3-series

Interesting looking car, probably will not sell in Europe against the establishment because of the low rent badge, but could sell well in the far east etc.

It's a shame Japanese car manufacturers have got to lure people to there more upmarket models by creating new car companies. i.e. Infiniti and Lexus.

Zeddy 30 August 2008

Re: Mitsubishi cancels 3-series

The car in the picture is suspiciously trying to ape an A4.

TegTypeR 29 August 2008

Re: Mitsubishi cancels 3-series

srvracing wrote:
They haven't produced a successful medium-large car yet have they?

The 90's Galant probably came closest to being a successful mid size car for Mitsubishi. It was good looking, well built and a half decent car, that at the time was capable of giving the three series a run fo its money.

The the alure of the American market became too much and Mitsubishi grew the car and lost some / most of what made it good.

They can do it, they just have to remember how!