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Thu
Sep 11 2008

Turning down the Voltage

Richard Bremner

Are you disappointed by the look of the new Chevrolet Volt? Compare the leaked pictures of the real thing with the much-publicised concept car, and you see a car of tame, even lame, looks that appear to do nothing to proclaim it as revolutionary.

Volt8 The sharp edges have gone; so has the subtly aggressive proportioning and with it much of the aura of excitement that has surrounded the Volt since it was first previewed.

It’s an excitement that has done much to create an atmosphere of hope around GM, even though its North American activities are going through the economic wringer. Again.

Admittedly, GM has never said so, but most commentators have seen the Volt as a saviour, a car that might finally allow the General to land a punch on Toyota and even turn a profit. Look at these pictures, though, and you see a saloon with all the impact of a used Toyota Corolla. How could GM stumble - again - at such a crucial moment?

In fact, the sharp edges had to go because they create drag, and the wide stance was a non-starter for the same reason. But while the shallow side windows of the original remain, a strip of matt black bodywork beneath them does much to eliminate the drama of their lack of depth.

Of course, the Volt is about far more than looks of course, but the real thing looks weak. And yet these leaked pictures could be cleverer than they appear. Undisguised scoop shots of a Volt on test reveal a car striking for its cab-rear look, its swooping roofline and minimal rear overhang. It appears a lot more impressive than the ordinary-looking Volt in these leaked shots.

So has GM played a blinder in a bid to massively lower our expectations before the reveal on 17 September? That way our first proper sight of the real thing will have us thinking that actually, it looks pretty good after all - even though it’s not as striking as the original. Clever.

 

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About Richard Bremner

Used to work for British Leyland; is now one of Autocar's most senior scribes. Despite having driven many vastly superior vehicles, he's currently hankering after a Triumph TR7.

Comments

kerrecoe September 12, 2008 9:07 AM

It always seems to work like this when we are presented with a concept that really catches our imaginations. The production version is like often like some Chinese rip-off, all the right design components but just wrong somehow. The XF is the most obvious example of course. I like the production XF a lot actually, but I absolutely loved the concept. It's likely to be the same with this Volt. Shame.

imadesigner September 12, 2008 11:51 AM

I have to agree having followed GM's teaser shots and the development hype of the Volt, I am rather disappointed at the end result.  The rear of the car seems to be more interesting, with a large glass expanse and ultra-thin tail lamps.  

I think it may be too early to pass judgement on how the Volt looks just yet, with so many modern designs (like the Jag XF) they can often look much better in the metal than in promotional pictures.  Colour can also have a big part in how the lines of a car look.  Also, I think in comparison to other hybrid cars available (a la Toyota Prius, Honda Civic and their new Insight) it looks much much sexier.

So now just wait for the reveal, see if things get better...

kevsart October 13, 2008 10:38 AM

Almost all concepts appear different to the real cars : I blame Autocar's  (and others)  image-forecasting techniques for giving a slightly rosy idea of what a car will really look like.

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