Kia will show a new sports car concept at the Detroit motor show.
While details surrounding the concept are scarce, the company has confirmed it will have a 2+2 layout, and is "aimed at delivering head-turning looks whilst providing superb driving enjoyment whether on the road or at the track".
The new concept has been designed by Kia's California design studio. The new four-seat car is likely to include elements of a new design language, as Kia looks to attract new customers to its models by using "emotional" styling and by forging connections with its customers.
Head of design for Kia and Hyundai Peter Schreyer is in the process of giving the two brands greater differentiation in their design. The move is designed to distance the brands within the marketplace. Schreyer has previously told Autocar the two sister brands "should be separated more, and then we'll get a wider range."
Schreyer has also noted that while Hyundai is moving forward with its new Fluidic Sculpture 2.0 design language, seen most recently on the 2015 Genesis, it is Kia's design which will change the most.
Read more Detroit motor show news.
Join the debate
Add your comment
With each model Kia...
Must say though that Peter Schreyer doesn't sit on his posterior as much as most do in his former company.
Better wait until January
Scene: the 2014 Detroit motor
Character: Head of design at Kia
Script: "The sports car isn't actually for production, but rather an insight into our new 'emotional' design language that we are aiming to build a synergy with the customer base, reaching out and touching base through interflowing shapes, lines and curves representing both the driving experience and bluesky thinking on our part.
It shall be first implemented on our new Sportage-based 7 seat crossover SUV, where if you stand back, tilt your head, and squint, the headlights look vaguely similar."