International Chevrolet sales are set to overtake domestic US sales of the marque as demand from developing markets increases.
Most of these increases will come from Brazil which, with China, accounted for 27 per cent of global Chevrolet sales. Last year Chevy sold 595,000 cars in Brazil, and 332,000 in China.
“By 2015 we expect more than 60 per cent of Chevrolet’s sales to come from GMIO, said GM’s new head of international operations, Tim Lee. “Last year it was 42 per cent. We’re setting new sales records around the world.”
Chevrolet will release a new small saloon this week in China. The new Sail is based on a GM Brasil platform, which is a revamp of the first Corsa platform from the 90s.
Chevrolet also has the new Aveo, unveiled at Detroit and due for US launch later this year. It will arrive in Europe next year.
By 2015 Chevrolet aims to be selling over one million units a year in Europe, doubling its current sales figures.
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