BMW has finally confirmed that it developed an M5 convertible 20 years ago, but canned it a week before it was due to be launched due to sales concerns.
The long-rumoured car was shown to a select group of journalists at an event celebrating 25 years of the BMW M5, and autocar.co.uk has obtained exclusive photos.
BMW confirmed that the car, which had two lengthened front doors and seating for four, had been developed for sale at a price of £50,000.
It was all set to be launched at that year's Geneva motor show, with BMW booking space for it on its stand, but a week before the event it was canned.
BMW confirmed that it was abruptly dropped as it believed it would result in demand for non-M 5 Series convertibles, which could have harmed sales of teh highly-profitable drop-top 3 Series.
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Re: BMW M5 convertible revealed
Re: BMW M5 convertible revealed
My issue is that it is being misrepresented as "news", with headlines that are clearly misleading.
I am interested in the history of the M5, but as a single feature article rather than several "news" stories spread over, so far, almost a week (there is another one today). Surely if the journos have been invited by BMW to an event in Germany to celebrate the M5 then they should have some genuine news (or at least conjecture, rumour, innuendo) about the future direction of the M5 - real, genuine journalism rather than simply re-arranging a BMW press release.
Re: BMW M5 convertible revealed