Jaguar’s XF saloon is continuing to steal sales from rivals, despite the weak new car market.
Detailed figures obtained by Autocar show that the XF is outselling all of its saloon rivals in the UK — and the margin is growing. It took 60 per cent of the UK’s executive saloon market in July; earlier this year it was closer to 50 per cent.
“We’ve been working on residuals and keen pricing and equipment levels and that’s continuing to work for us,” says Jaguar.
The company reckons it operates in about 30 per cent of the executive market, because it doesn’t offer an estate or four-cylinder diesel model.
To the end of July, the XF is third overall favourite executive car despite being available only as a four-door.
It generated 5653 registrations, ahead of the Audi A6 with 5000 (which includes estate variants). The BMW 5-series (7900) and Mercedes E-class (5700) lead the way.
Twitter - follow autocar.co.ukSee all the latest Jaguar reviews, news and video
Join the debate
Add your comment
Re: Jaguar XF tops sales chart
I didn't say they were "discounting it", I said they were doing cheap finance. 5.9% is cheap compared to the 8.0% offered by Audi, 10.9% by BMW etc.
Well, in case you have a part exchange or equity in your existing car worth more or equal to that deposit. Are you some dumb stooge for the competition or what? I swear this forum is littered with them.
Re: Jaguar XF tops sales chart
Thanks for the clarification... I'm well aware that the other cars are all base models with crap engines. That's why I used the word 'cheapest'. Until Jag releases a similarly low-spec car with a 4 cylinder engine and throws it out the door at sub £300 rentals, it is simply inaccurate to suggest that the XF is only selling well because they are discounting it. You must get that? Surely?
Incidentally, you can get the rental on anything down to a manageable level if you can pay a huge deposit. How is that relevant?
Re: Jaguar XF tops sales chart
Ahem. Your comparison cars are all (a) significantly cheaper boggo versions and (b) have some 2.0L diesel under the hood. Quite frankly I'd pay £300 per month to not drive a four-banger Audi with its nasty head-banger suspension.
Let's look at the numbers a little closer: the XF starts at £33,000 and the A6 starts at £24,000. Is it really any surprise that dissimilar cars with wildly different price tags aren't available within the same leasing bracket? Not really.
FWIW Jaguar have been running a £399 monthly deal since April on the 3.0 V6 diesel but you do have to stump up a huge deposit.