Currently reading: Vauxhall Adam may spawn Mini-style line-up

The similarly conceived Mini, Fiat 500 and Citroën DS have all become sub-brands in their own right

Vauxhall is open to expanding the Vauxhall Adam line-up to encompass several different models should the initial three-door be a success. 

The similarly conceived Mini, Fiat 500 and Citroën DS have all become sub-brands in their own right, and Vauxhall chairman Duncan Aldred said there were “clearly a few thoughts about the potential of the Adam”.

But he cautioned: “You have to be very careful that you do not push things too far. Each one has to be as good as the base car that it is derived from. If it is not, you eat away at the brand image of that vehicle and it ultimately becomes less attractive.”

 

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Car review

Is the Vauxhall Adam supermini special enough to provide an answer to the Fiat 500 and Mini, or merely an exercise in style and marketing?

Mark Tisshaw

mark-tisshaw-autocar
Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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C2_Matt 24 July 2012

Corsa

If the Adam takes off where does this leave the similar priced Corsa?

I really hope this car doesn't get the Corsa's gearbox, the vile thing.

evanstim 24 July 2012

Re the name...

I don't think the Adam name works. 

I know the connection with Adam Opel, and that's great - the name fits on the Opel-badged versions of the vehicle paying a nice homage to the company founder. 

However in the UK, with a Vauxhall badge and heritage, I don't think the Adam moniker works - it comes off as a random name. Why not the Vauxhall Peter? Or the Vauxhall David? 

Vauxhall Junior would have been better. 

kcrally 24 July 2012

There was an Alfa Romeo

There was an Alfa Romeo Junior in the 60's / 70's