Vauxhall is open to expanding the Vauxhall Adam line-up to encompass several different models should the initial three-door be a success.
The similarly conceived Mini, Fiat 500 and Citroën DS have all become sub-brands in their own right, and Vauxhall chairman Duncan Aldred said there were “clearly a few thoughts about the potential of the Adam”.
But he cautioned: “You have to be very careful that you do not push things too far. Each one has to be as good as the base car that it is derived from. If it is not, you eat away at the brand image of that vehicle and it ultimately becomes less attractive.”
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Corsa
If the Adam takes off where does this leave the similar priced Corsa?
I really hope this car doesn't get the Corsa's gearbox, the vile thing.
Re the name...
I don't think the Adam name works.
I know the connection with Adam Opel, and that's great - the name fits on the Opel-badged versions of the vehicle paying a nice homage to the company founder.
However in the UK, with a Vauxhall badge and heritage, I don't think the Adam moniker works - it comes off as a random name. Why not the Vauxhall Peter? Or the Vauxhall David?
Vauxhall Junior would have been better.
There was an Alfa Romeo
There was an Alfa Romeo Junior in the 60's / 70's