Currently reading: Volvo to take on Ford Focus with new small models

Volvo and parent company Geely set up a new development centre for future Ford Focus-sized models

Work on a new family of baby Volvos is under way following the opening of the new China Euro Vehicle Technology (CEVT) operation in Sweden.

It describes itself as an “engineering and development centre for future C-segment cars, addressing the needs of Volvo Cars and Geely Auto”.

Based in Gothenburg, CEVT is owned by Volvo’s parent company, Zhejiang Geely Holding Group.

The CEO of the new company is Mats Fagerhag, who was the lead engineer for the defunct Phoenix platform, which was intended to underpin a new family of Saabs.

CEVT says the new facility will be capable of engineering a whole vehicle, including the underlying architecture, powertrain and transmission, upper body engineering and exterior design.

This new C-segment architecture will be used for new Geely models - including models that will be sold in Europe - and the replacement for the Volvo V40 and the proposed XC40 compact SUV.

Because these vehicles will span a wide price and content range, the architecture will use an unusual philosophy based around ‘common interfaces’.

The technique was pioneered by truck maker Scania, which was also advising Fagerhag on the technique when he was developing Phoenix.

CEVT calls this technique “modular technology”. Firstly, the base structure will be scalable in its length, width, height, wheelbase and wheel size. Secondly, in order to build cars at widely differing price points, whole modules can be produced to meet “different performance steps”.

For example, a front-end module (which includes the front suspension and steering system) that can be specified with “different performance levels for handling, noise and vibrations” will be developed for the platform.

Another example is the way the new heating and ventilation system will be developed. The new climate control system will be technologically scalable so that it can be produced in manual and automatic versions, with one or several temperature zones as well as having different levels of air quality filters.

The CEVT plan should allow a wide range of model types to be constructed from this modular toolkit. It should also make it quicker andeasier to add new technology to the base architecture, as well as developing new model variants.

According to the jobs currently available at CEVT, a hybrid powertrain will be part of the new architecture, as well as mechanical all-wheel drive.

It seems likely that the hybrid will use an electrified rear axle, a technology that Fagerhag was working on for the Phoenix project.

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Volvo has already announced that this new vehicle architecture will be used for the successor to the V40, which is currently based on a modified Ford EUCD platform. It will also spawn an XC40 compact SUV.

Geely has yet to say which type of vehicles it will produce using this architecture, but they will be aimed at both the European and Chinese domestic markets. Any new models are likely to be at least two and a half years away from appearing in showrooms.

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JIMBOB 10 August 2015

Will succeed?

I think the absence of the C30 coupe in Volvo's current range is fairly conspicuous, so hopefully this resolves it. A super-mini Volvo would be interesting, especially with a nod to traditional boxy styling.
Overdrive 10 August 2015

Taking on Ford Focus?

Autocar wrote:

Volvo to take on Ford Focus with new small models

Really? I would've thought Volvo consider themselves as more of a premium maker and would look to take on the likes of BWM, Merc and Audi, rather than a volume maker like Ford!

Norma Smellons 10 August 2015

The Volvo Myth

Aussie Rob wrote:

They have a modest, honest and genuine image that Geely have allowed them to perpetuate so even if safety isn't your priority, you'd still choose one over a brash, look at me, Mercedes...

Not true - nothing about Volvo could be described as "modest", "honest" or "genuine". Their entire image is a fraud. Volvo is a brand built by parading the safety innovations of others, mainly Mercedes. For years, they have passed off features such as the safety cell, crumple zone, airbag, etc as if they were Volvo's own. They weren't - the Germans got there first. The Germans put in the investment and the hard graft. Some years ago, Mercedes ran a wonderful ad campaign which pointed all this out and made a mockery of the Swedes. They should run that ad again, it was brilliant. And Volvo thoroughly deserved it.

Citytiger 10 August 2015

Norma Smellons wrote: Aussie

Norma Smellons wrote:
Aussie Rob wrote:

They have a modest, honest and genuine image that Geely have allowed them to perpetuate so even if safety isn't your priority, you'd still choose one over a brash, look at me, Mercedes...

Not true - nothing about Volvo could be described as "modest", "honest" or "genuine". Their entire image is a fraud. Volvo is a brand built by parading the safety innovations of others, mainly Mercedes. For years, they have passed off features such as the safety cell, crumple zone, airbag, etc as if they were Volvo's own. They weren't - the Germans got there first. The Germans put in the investment and the hard graft. Some years ago, Mercedes ran a wonderful ad campaign which pointed all this out and made a mockery of the Swedes. They should run that ad again, it was brilliant. And Volvo thoroughly deserved it.

Never heard of it, can you please provide a link or something to this ad campaign, because frankly I smell BS..

A34 10 August 2015

Mercedes safety ad

Citytiger wrote:
Norma Smellons wrote:
Aussie Rob wrote:

They have a modest, honest and genuine image that Geely have allowed them to perpetuate so even if safety isn't your priority, you'd still choose one over a brash, look at me, Mercedes...

... Volvo is a brand built by parading the safety innovations of others, mainly Mercedes. ... Some years ago, Mercedes ran a wonderful ad campaign which pointed all this out and made a mockery of the Swedes. ....

Never heard of it, can you please provide a link or something to this ad campaign, because frankly I smell BS..

Internet search is a wondrous thing: check youtube reference ylo3yrh228Y
https://www.youtube.com/watch?v=ylo3yrh228Y

Citytiger 11 August 2015

A34 wrote: Citytiger wrote:

A34 wrote:
Citytiger wrote:
Norma Smellons wrote:
Aussie Rob wrote:

They have a modest, honest and genuine image that Geely have allowed them to perpetuate so even if safety isn't your priority, you'd still choose one over a brash, look at me, Mercedes...

... Volvo is a brand built by parading the safety innovations of others, mainly Mercedes. ... Some years ago, Mercedes ran a wonderful ad campaign which pointed all this out and made a mockery of the Swedes. ....

Never heard of it, can you please provide a link or something to this ad campaign, because frankly I smell BS..

Internet search is a wondrous thing: check youtube reference ylo3yrh228Y
https://www.youtube.com/watch?v=ylo3yrh228Y

So where exactly does this make a mockery of the Swiss/Volvo

[url]https://www.volvoclub.org.uk/volvo_safety_innovations.shtml[/url]

Norma Smellons 12 August 2015

Swiss Volvo

Citytiger wrote:

So where exactly does this make a mockery of the Swiss/Volvo

Volvo is Swedish, not Swiss. Look it up, if you like. And whilst this particular film may not be the one I was referring to, it still perfectly highlights the fact that the so-called safety USPs which Volvo has made so much of over the years were actually invented by a different company.

Norma wrote:

...made a mockery of the Swedes

To clarify, "Swedes" makes reference to "Volvo" and not the entire Swedish nation. I am not suggesting that Mercedes Benz made fun of the members of ABBA, for example. I hope you weren't confused by this remark.

Norma Smellons 12 August 2015

@A34

Good find. However, this ad is not the one I am referring to but it is part of the same series from the late 1990's. Its ridicule of Volvo was highly memorable because the only car to feature in it was a Volvo 850, driving about at speed. At first glance, it looked like a Volvo ad but after noting each safety feature, the phrase "Invented By Mercedes" kept appearing. I have rarely seen stuffy old Benz strike out in this way; they must have grown sick of Volvo's posturing. The ad was not, I believe, displayed in Europe, only in the US.