Wacko, totally agree, having had the first generation vRS and having it remapped by JABBA Sport can only tell you the amount of people who first laughed and then either copied me or went away with tails between legs.
I remember the look on the face of a guy in his Boxster S on the M6. He must have wondered what was wrong with his £30K + car.
The biggest problem though are badge snobs. People in their 330's will never admit that the vRS is a real alternative in terms of space (cabin and boot), performance, footprint, kit count and the handling while not being quite as good is alot closer than they would like to admit.
Put it another way, if the badge on the front read BMW and the sticker price was £25K, I'll bet you would see three times as many as you do now on Britains roads!!!!!!!
The mad thing about all this is if you look at the components used throughout the car and bother to read what's stamped on them (Audi 4 rings and VW) many people have paid several thousand pounds more for the same components in cars such as TT's, A3, A4, Passats, Golfs etc.
Caeser ruled with an iron hand, then with a wooden foot and finally with a piece of string.