If he thinks the press should mind their own business he's got another think coming - nobody in his position (ie responsible for promoting the interests of a world-wide,multi-million pound business) can hide the truth about their private life.
He's got no hope of persuading the media when he should be actively encouraging them to follow the sport and ALL it's characters.
I've got nothing against anyone doing whatever they can in their own time,but when it affects their family and acquaintences they should really be more careful about what they do.