Currently reading: Ferrari, Rolls-Royce... BYD? Why Chinese EV firm calls Mayfair home

New flagship site is a former JLR boutique; EV maker's three models range from £26,000 to £49,000

BYD’s UK launch plan has entered a key phase with the opening of a flagship showroom in the heart of Mayfair – the likes of which are usually reserved for the most prestigious brands around. 

The Chinese electric car specialist’s new flagship site is a former JLR boutique on Berkeley Street. A Rolls-Royce dealer is opposite, there are Ferrari and Bentley showrooms on the same road and McLaren, Aston Martin and Porsche are among the other luxury brands with flagship retail spaces nearby. 

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