Currently reading: Change Makers Podcast: How Hyundai is rethinking online car subscriptions with Mocean (ep.3)

Oxana Grishina, head of future retail and transformation at Hyundai UK says subscriptions will shape the brand's future

Welcome to episode three of the new Autocar Business Change Makers Podcast, produced in partnership with car subscription software platform Tomorrow’s JourneyListen via Apple PodcastsSpotify or Amazon Podcasts.

Hosted by Chris Kirby, CEO of Tomorrow’s Journey, and Felix Page, news and features editor at Autocar, each episode will explore how some of the UK’s most agile and disruptive companies are dramatically reshaping the automotive landscape, with unprecedented access to the executives and thought leaders driving that change.

In episode three, we sit down with Oxana Grishina, Head Of Future Retail and Transformation at Hyundai UK, to find out how Hyundai’s in-house car subscription service, Mocean, is shaping its retail strategies.

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