Car subscription has long been hailed as the next big thing but has made little impact. However, its time might have now come, with at least one recently launched venture, My Car Direct, claiming to have moved into profit 18 months ahead of schedule.
Subscription enables drivers to get behind the wheel of a new or nearly new car for no initial outlay, aside from the one-off membership fee charged by some (around £250) to cover collections, deliveries and administration.
Users effectively rent a car for as little or as long as they like, with the option to change it at any point, adjust their mileage cap or terminate their contract with only a modest or even no penalty to pay.
