Sony and Honda are two storied Japanese brands with the same passion or ‘kando’ for the products they create, but there was a definite clash of cultures when the two came together to form the Afeela car brand, Sony-Honda Mobility CEO Yasuhide Mizuno has revealed.
“Sony is mainly a software company, which means they don’t spend five years planning to launch a new product,” Mizuno, a former Honda executive, told journalists in an interview at the Consumer Electronics Show (CES) in early January. “They quickly launch and then update, update, update.”
