Your wallet or smartphone is likely to be stuffed with various loyalty cards and apps, giving you rewards for buying everything from groceries to coffee.
The Chinese firm is using innovative approach that goes far beyond cars - will it catch on in Europe?
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Nio has a dedicated app that is as much about building loyalty as selling cars
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The firm has a Nio Life brand of merch developed with around 500 designers and other companies
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Nio fans arrange events via the firm's app - events such as camping
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Nio Houses are different from many because they do more than merely showcase cars
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Each Nio House has its own coffee shop where you can buy Nio-branded drinks and snacks
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