Your wallet or smartphone is likely to be stuffed with various loyalty cards and apps, giving you rewards for buying everything from groceries to coffee.
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The Chinese firm is using innovative approach that goes far beyond cars - will it catch on in Europe?
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Nio has a dedicated app that is as much about building loyalty as selling cars
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The firm has a Nio Life brand of merch developed with around 500 designers and other companies
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Nio fans arrange events via the firm's app - events such as camping
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Nio Houses are different from many because they do more than merely showcase cars
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Each Nio House has its own coffee shop where you can buy Nio-branded drinks and snacks
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