Lotus has launched a new sub-brand offering enhanced personalisation of its cars, ranging from unique colour combinations to one-off specials.
Named Chapman Bespoke after company founder Colin Chapman, it will offer three levels of customisation: ‘tailor-made’ for special colours and materials, ‘collection’ for limited-edition collaborations with luxury brands and ‘one-off’ for completely bespoke cars.
Qingfeng Feng, CEO of the Lotus Group, said: “The story of Lotus is the story of a bespoke car maker. The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today.”
