Currently reading: Lotus opens flagship London dealer ahead of major sales push

Mayfair ‘brand centre’ opens to build brand awareness and cater to most valued clients

Lotus has opened its flagship London showroom to the public, commencing the next stage of a worldwide sales push aimed at growing the firms annual volumes to 150,000 cars by 2028.

The so-called “hyperspace” opposite the iconic Ritz hotel is intended to communicate the brand’s values and new product portfolio as it kicks off its electric reinvention – growing annual deliveries well beyond the current benchmark of around 1500 cars per year.

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