Lotus has opened its flagship London showroom to the public, commencing the next stage of a worldwide sales push aimed at growing the firm’s annual volumes to 150,000 cars by 2028.
The so-called “hyperspace” opposite the iconic Ritz hotel is intended to communicate the brand’s values and new product portfolio as it kicks off its electric reinvention – growing annual deliveries well beyond the current benchmark of around 1500 cars per year.