As it marks its fourth anniversary as a standalone performance brand, Cupra has detailed an ambitious plan to double its sales and expand its global presence.
The Seat-owned performance brand sold 79,300 cars worldwide in 2021, a 189% increase over 2020, and plans to double this to nearly 160,000 units in 2022, which would be more than a third of the volumes of its parent company.
The ambition forms part of an overarching strategy called Cupra X2, which will also see Cupra double its sales network and, ultimately, its turnover.
