Jeep will re-engage and “re-energise” its dealer network in the UK with the launch of the new Jeep Avenger SUV, according to CEO Christian Meunier.
The 4x4 brand’s sales have plummeted in the UK (down 69% this year alone, according to SMMT figures), and it now holds just a 0.5% share of the SUV market.
Speaking to Autocar at the Paris motor show, Meunier said that he would this week meet with French dealers to explain his plan and vision for the brand, and he aims to do the same in the UK soon.
