Kia is one of a handful of car makers that beat the odds in 2021 amid Covid-19 and the semiconductor crisis, reporting significantly improved fortunes.
It sold 90,817 new cars in the UK, a year-on-year rise of 29.75%. We asked long-standing UK CEO Paul Philpott how Kia achieved this and what’s next for the Korean brand.
Kia has doubled its UK market share in the past 10 years to 5.5%.
