Currently reading: Peugeot UK pushes for massive brand awareness boost

French brand wants to replicate European sales in UK, where it is only pipped by Volkswagen

Peugeot deserves to be better known in the UK, regional boss Julie David has said, as she seeks to replicate the success in the UK that the French firm has had on the continent.

While Peugeot ranked second in Europe last year for sales, behind Volkswagen, a number of brands were ahead of it in the UK, including Audi, BMW, Kia and VW.

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