Currently reading: Citroen reveals new retro logo for electric era

New branding, previously shown on Citroen 19_19 concept, harks back to French marque’s origins

Citroën has revealed a new brand identity reimagining its original 1919 logo for the electric era.

Although the 103-year-old branding was originally coloured navy and yellow, it is now Monte Carlo blue for corporate communications and retail environments.

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