Car makers across the UK say test drives “remain as critical as ever”, particularly for new brands establishing themselves and those selling EVs, with which many buyers aren't familiar.
“The test-drive experience is really important. We want to make the process of buying a car fun again,” said Louise Hardman, head of marketing at Polestar. As a new brand, founded only five years ago, test drives are a key part of its approach - especially in the era of EVs.
