Car brands in the UK and Europe have never really fully embraced the idea of loyalty points, bar Ford’s now defunct membership of the Nectar points scheme.
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BMW and Ford are starting to look at schemes to reward loyalty and encourage interaction
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Lynk & Co 01
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Lynk & Co - one of the Chinese brands pioneering loyalty schemes
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Lynk & Co 01
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Phone apps are vital to the whole loyalty scheme process
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Lynk & Co showroom in Berlin
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Lynk & Co showroom in Berlin
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Lynk & Co's Berlin showroom
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Nio House in Oslo
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Nio House in Oslo, complete with log burner
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FordPass Pro points system encourages customers to move to ever higher tiers
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Tents just some of the items available to buy via Nio
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Lynk & Co also offers camping equipment via its shop
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