Currently reading: EV charger companies switch tactics in search for elusive profits

Companies are looking at new business models as shaky medium-term profit outlooks leave investors spooked

Charging companies are still working out how to position themselves in the market as they struggle to achieve profitability.

“It's very hard to make money in the business of providing plugs,” said Andy Palmer, the former Aston Martin CEO now leading PodPoint.

PodPoint – which is majority owned by France’s EDF Energy – recently made the decision to move away from fast chargers in public locations to concentrate on home and workplace charging.

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