Currently reading: Revolution or repetition? Tesla’s future victory is far from certain

CEO Elon Musk's plan for EV maker to hit 20 million sales is certainly ambitious - but is it realistic?

Depending on who you talk to, Tesla is heading one of two ways. Either it’s revolutionising the car industry by streamlining production on the way to its goal of selling 20 million cars a year by 2030 or it’s plummeting headlong into making the classic car-industry error of creating the capacity to build too many cars with too few customers.

Tesla’s presentation earlier this month held at its headquarters in Austin, Texas, disappointed many for not revealing the ‘next-generation’ model that’s going to juice the company’s next big sales push.

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