Aston Martin has revealed a new, simplified logo that it hopes can make it more appealing to a wider audience as it plots a sales uptick and ramps up to launch its first electrified models.
The British firm expects the fresh logo will allow it to enter new markets, with a specific target on affluent, global buyers, it says.
It will feature on the next generation of Aston Martin models, beginning with the heavily updated Vantage, DB11 and DBS front-engined sports cars, set for a reveal in the coming months.
