Currently reading: Audi Group posts record profits despite global sales dip

Semiconductor shortage throttled output but strong pricing and record Lamborghini sales helped mitigate the impact

The Audi Group was able to boost revenues by 6.2% year on year in 2021, despite a drop in global deliveries as a result of the semiconductor shortage.

The group – which comprises Audi, Lamborghini, Ducati and (as of January 2022) Bentley – posted revenues of €53.1 billion (£44.51bn), with a record operating profit of €5.5 billion (£4.61bn). That's despite global deliveries dipping by 5.0% in light of reduced production capacity.

The record margins are attributed by the group to "the good residual value situation, cost discipline and momentum from raw material hedges and currency effects", as well as a 10.4% return on sales stemming from "strong pricing" strategies. 

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