Morgan has changed its top management structure to create separate roles for CEO and executive chairman, in a move that it said will strengthen its management structure and futureproof it for the fast-approaching electrification era.
Former chairman and CEO Steve Morris takes the position of executive chairman. A new CEO, Massimo Fumarola, has joined from Lamborghini, where he was chief project management officer and a member of the board.
Fumarola describes himself as “a lifelong admirer of Morgan” and is understood already to have moved house to Malvern, close to the 113-year old company’s factory at Malvern Link, in advance of his new appointment.