Currently reading: How Aehra is using 'Lego approach' to build luxury EVs

Hazim Nada explains how the new firm will compete with historic marques on cost

It is generally accepted that Italian sports cars are louder, more outlandishly designed and all-round more flamboyant than their contemporaries from overseas.

It follows that the leaders of their makers have often been charismatic – maybe even dogmatic – enough to have attracted cult followings in their own right.

Ferruccio Lamborghini, Enzo Ferrari and Horacio Pagani, responsible for some of the most pivotal cars and sensational headlines of their eras, were or are sufficiently charismatic and outspoken to have transcended the community of automotive enthusiasts and left an indelible mark on society as a whole.

To access this content please subscribe

20% annual saving
Regular membership
£19.99
Monthly
£199
Annual
Automatic renewal
Team membership
£799
Price includes a 20% discount for a team of 5
See all benefits here