Hyundai claimed its largest ever market share in the UK last year, at 5% – up 15.4% on 2021 – and placing it in the top 10 manufacturers by volume.
Here Hyundai UK managing director Ashley Andrew reflects on the underlying good news stories of those results, including burgeoning profits, booming demand for EVs, the growing potential of the N performance sub-brand and subscription models and why brilliant dealer performances mean he doesn’t see a need to rush into the agency retail model.
