Currently reading: Hyundai UK managing director on record market share

Ashley Andrew discusses the Ioniq and N divisions, boosting brand awareness and the agency retail model

Hyundai claimed its largest ever market share in the UK last year, at 5% – up 15.4% on 2021 – and placing it in the top 10 manufacturers by volume.

Here Hyundai UK managing director Ashley Andrew reflects on the underlying good news stories of those results, including burgeoning profits, booming demand for EVs, the growing potential of the N performance sub-brand and subscription models and why brilliant dealer performances mean he doesn’t see a need to rush into the agency retail model.

Your registrations in 2022 were 80,419, with a 5% market share setting a new record.

To access this content please subscribe

20% annual saving
Regular membership
£19.99
Monthly
£199
Annual
Automatic renewal
Team membership
£799
Price includes a 20% discount for a team of 5
See all benefits here