Currently reading: Rise of Qualcomm heralds new era of OEM-supplier relations

American chip maker's astronomical growth is testament to growing need for car makers to digitise their products

“We are the arms dealer that allows the car companies to keep up with Tesla.”

In the battle to make the car more software enabled, American chip maker Qualcomm is having absolutely no trouble selling its digital capability to car makers, chief financial officer Akash Palkhiwala told attendees of the company’s first automotive investor conference, held in New York in September. “We didn’t have to chase it. The industry came directly to us."

At the conference, top executives of the San Diego-based company, better known for its smartphone processors, interspaced its presentation with a series of videos recorded by some of the world’s most powerful automotive CEOs.

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