Car makers rarely acknowledge their suppliers. Credit for the car and the technology on board usually goes to the brand, not the hundreds of suppliers that make it possible.
That thinking, however, goes out of the window at the annual Consumer Electronics Show (CES) in Las Vegas, and this year’s partly physical, mostly online event reinforced that to a greater degree than previous years as car brands announced new partnerships with tech companies.
Car shows may be on the wane, but car brands have stuck with CES as they showcase technology in their bid to become less about horsepower and more about computer power.
