Toyota will begin comprehensively refreshing ex-customer cars at its UK manufacturing facility as part of a drive to add value to vehicles throughout their life cycles.
Agustín Martín, president and managing director of Toyota GB, gave Autocar the first details of a new process that Toyota will implement as part of its new fleet-focused mobility sub-brand, Kinto. He said: “We need to stretch the way we look at life for both the vehicle and the customer.
"I think we’re very familiar with the usual two- to three-year cycles that are extremely popular in the UK, but we need to go beyond that two- to three-year cycle and say: ‘Okay, what happens in that second cycle and in the third cycle?’”
In order to extend its contact time with customers “at least to 10...