Yesterday, Indian automotive and industrial giant Mahindra & Mahindra revealed five dramatic new electric SUV concepts that will spearhead a full-bore electrification drive for the marque - while introducing a radical new sub-brand aimed at entirely new markets.
Just as significantly, the most dramatically styled pair among the five – all of which use architecture derived from the Volkswagen Group's MEB platform – are the work of Mahindra's Advanced Design Europe (MADE) facility in Banbury, Oxfordshire, next to the headquarters of its successful Formula E racing team.
At the event, Mahindra executive vice president and chief design officer Pratap Bose – previously a leading figure in the design team at Jaguar Land Rover owner Tata Motors – gave Autocar exclusive insight into the brand's plans to electrify India, before taking its bold new products to the global market for the first time.
Why show five concepts simultaneously, and not just one?
"That's our story.