Citroën is aggressively bidding to increase its annual sales by around 40% with concerted marketing efforts in both Europe and wider world markets.
A broad-reaching plan revealed in Paris this week by newly arrived Citroën brand CEO Thierry Koskas is targeting one million sales annually by 2025, compared with last year’s total volume of 680,000 units.
Koskas, a former high-achieving Renault executive, wants to boost Citroën’s current 4.0%
