Jaguar Land Rover (JLR) has invited start-up companies from across the UK to join its new ‘Open Innovation hub’ - aimed at integrating the next-generation of car technology into its future cars.
The car maker says it wants to build new collaborations with start-ups, scale-ups and “like-minded” external firms to develop upgrades in the areas of electrification, connectivity, digital services, the metaverse and more.
The hub has been created in partnership with investment firm Plug and Play. Jaguar Land Rover has also created two similar set-ups with Brazilian firms Cubo Itau and Firjan, which will provide access to the Latin American start-up sphere.
