Nissan has confirmed it will stop producing cars under the Datsun name, just nine years after resurrecting the brand to sell value-friendly models for emerging markets.
Nissan says it will focus on "core models and segments that bring the most benefit to customers, dealer partners and the business". This, it says, it part of a new global transformation strategy.
However, the Japanese firm’s parent company confirmed that despite ending production of the Datsun Go, Datsun Go+ and Datsun Redigo, it will continue to sell the stock it has left, and provide aftersales services to owners.
"We can reassure all existing and future Datsun owners that customer satisfaction remains our priority, and we will continue to provide the highest levels of aftersales service, parts availability and warranty support," a Nissan spokesperson told Autocar.
