Currently reading: From the archive: The UK car market in 1969

We take a look at the best-selling brands and models on the British new car market half a century ago

Around 2.3 million new cars were sold throughout the UK last year (final figures are still to be announced). To the uninitiated, that figure may sound remarkably high, but it actually represents something of a dissapointment, being 2.8% down on the year prior and 14.6% of the all time peak – 2.7m – set in 2016.

Myriad factors are to blame, ranging from powertrain confusion and WLTP-related production restrictions to Brexit uncertainty. Nevertheless, the marketplace remains vibrant, filled with innovation and exciting, high-quality products.

And as the decade ends, it's an interesting exercise to see how different things were in this country half a century ago, another point at which the future seemed to be full of uncertainty. Could the brewing social and political troubles at home be remedied? What consequences would a potential entry into the European Common Market bring? And could we boost our global automotive exports?

Ado16In 1969, Brits bought a total of 965,410 new cars. Even accounting for the enormous, uncontrolled population growth that has occured since then, that's a far smaller market than today; it meant about 1.7% of the population had taken delivery of a car that year, as opposed to 3.4% in 2019. And glory be, not an SUV in sight!

Most striking about the figures, though, is the domination of Britain's home manufacturers. It's almost inconceivable for younger generations that British companies could dominate in this field, seeing as our mainstream domestic industry today comprises Indian-owned Jaguar Land Rover alone. 

Who would have thought that possible at the start of the 1970s, when 89.6% of cars sold here were Britsh? Today, it's just 14.9% – although it should be noted that some of these were built abroad, and a decent number of foreign-brand cars were built here.

Appearing on the podium in 2019 were Ford (10.23%), Volkswagen (8.61%) and Mercedes-Benz (7.50%). In 1969, it was British Leyland (40.25%), Ford (27.35%) and strike-hit Vauxhall (11.67%). 

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Cortina 0This most likely means Ford was the true leading brand 50 years ago, because Leyland was in fact a newly created group comprising a melange of brands: Austin, Daimler, Jaguar, Land Rover, MG, Mini, Morris, Riley, Rover, Triumph, Vanden Plas and Wolseley. 

Around a third of the cars sold by the group that year were variants of BMC's ADO16 car family from 1962, models from which were sold under six different marques, making this single design the top-seller. It was followed by Ford's long-running Cortina and new, smaller Escort.

With 9.67%, the fourth-best selling firm in 1969 was the Rootes Group, which had been taken over by the American company Chrysler two years before and ran Hillman, Humber, Singer and Sunbeam. 

Rounding out the top 10 were foreign companies. Leading among them was Fiat, with 2.16% – and that low only because it cound't fulfil all of its orders in the latter half of the year. The Italian company has since experienced a depressing decline to just 1.45%, while the German marques have grown hugely to absorb the former shares of the now-defunct British badges.

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Next up were Renault (2.09%, now 2.52%); Volvo (0.76%, now 2.42%); Simca (a French badge that disappeared in 1978); Alfa Romeo (0.16%, now 0.15%); and Honda (0.15%, now 1.90%).

The enormous changes that occured over the next half-century are even clearer to see in the 2019 top 10: in fourth place is BMW (7.20%), which in 1969 sold fewer cars here than Lotus. Skipping over Vauxhall, we come to Audi (6.02%), whose negligible sales in 1969 were accounted for by just two models. It's followed by Toyota (4.65%, up from 0.13%); Kia (4.27%), which wouldn't arrive in the UK until 1991; Nissan (4.03%), having landed in 1968; and Hyundai (3.68%), a company that wouldn't even build its own car until 1975.

Indeed, by 1990, just two decades later, Britain's car industry had all but collapsed, with the incredible growth of the Japanese, then German, then Korean industries allowing these brands to captalise.

Who knows what the table could look like in 2040, by when most developed countries are expected to have banned the sale of petrol and diesel cars? The absence of some major, historic brand names would not be a huge surprise, while a number of new names should be expected. How the 'legacy auto makers' will compete with electric car start-ups, not to mention Tesla, and the automotive rise of China, will be fascinating to witness.

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Old But not yet Dead 7 January 2020

Tragic waste,

What a tragedy BMC/BLMC/BL/Leyland was. Couldn't recognise when they had something decent to develop and held on to crap decades after its sell by date. The Triumph Dolonite Sprint, along with the Rover P6 should have been the springboard to greatness that could have turned them into an engineering powerhouse to rival BMW. Little innovation left in the current crop of UK manufacturers, no idea how we can recover to be able to make relevant mass market cars for the future. 

pauld101 8 January 2020

A waste indeed...

The rest of Europe dilutes the value of the Euro in favour of the Germans, but that same common currency has prevented the others from doing their traditional currency devaluations that previously provided cheap Alfas, Fiats and Spanish holidays.  Would BMW be such a powerhouse without the Euro.  Definitely not.

The real problem has been North Sea oil and culture.  Oil strengthened Sterling, making our labour very expensive, and almost impossible to compete so that the motorcycle, lorry, coach, aircraft, car, shipbuilding & steel industries have nearly all gone.  And, for the most part, the British cultural response was to cut costs.  And if you don't have the lowest costs in the industry, which obviously we didn't, that just causes lower margins as your product quality/content is squeezed, right up until you go out of business.  Maybe because of the World Wars, there was a bit of a make-do-and-mend mentality, so on top of the underlying exchange rate issue, there was a cycle of low investment, lower volumes, and then lower returns for re-investment.  This then further compounded by 'British amateur-winning(muddling)-through' mentality.  Germans will employ/train a professional to do a job, where British will promote a self-confident but totally unqualified individual to a level of incompetence and then wonder why it all goes tits up. 

jonboy4969 11 January 2020

TOO TRUE - I have seen too

TOO TRUE - I have seen too many idiots posted to positions of power that have no idea, in fact many many years ago when i was a lowly Supervisor in one of my first jobs, at a Cinema chain, the new manager, was so useless that whenever there was an issue, he would hide up in the office and i had to deal with it all, fortunately the GM, realised this and i was promoted next and he was given the shifts where he could do no wrong.
jagdavey 7 January 2020

40 years in the EU has decimated UK manufacturing.

50 years ago most of the cars sold in the UK were also made in the UK. Fast forward 50 years & most of the cars sold today in the UK are made in mainland Europe. So joining the EU has only benefited German, French & Italian manufacturers.

Black Dog 7 January 2020

Jagwavey

Hahahahahahahahhahahahahahahahahhahahahahahahahahahahhahahahahahhahahahah...

aatbloke 7 January 2020

jagdavey wrote:

jagdavey wrote:

50 years ago most of the cars sold in the UK were also made in the UK. Fast forward 50 years & most of the cars sold today in the UK are made in mainland Europe. So joining the EU has only benefited German, French & Italian manufacturers.

Don't be ridiculous. British Leyland built utter garbage for the most part, dogged by ineffectove management and entitlement-craving socialists. Ford wasn't British, Rootes sold out to Chrysler and in turn PSA, and Vauxhall was foreign-owned since 1926. Blame the British consumer for not being interested in Rover products which were languishing on the vine in the first place.

While you ignore the facts, you are in for one monumental wake-up call in the months ahead.

 

jonboy4969 11 January 2020

The cars they had in the most

The cars they had in the most part were NOT garbage, what RUBBISH you talk, its the build that was, all down to a lot of thieving staff (NOT ALL), and that's a fact, one staff member actually nicked enough stuff to build his own car, he would walk out with it an no one would bat an eye - the Unions are to blame too, they made life so difficult for the company that the staff never had to opportunity to actually do the job properly.

Then there was the Government, they funded the company but made sure that they had to cut costs and not staff, that's NOT the way you do business, you look at all costs, and make necessary changes, not just destroy the product so the staff can get paid.

The company actually designed some really good cars, but due to the above, they were not built to the best of the quality they deserved - BUT, neither were ANY cars back then, Vauxhall was even worse, their designs were outdated, plain, and totally rubbish, Fords were not that special either.

When you go to classic car events, as i do, you see very few Vauxhall's. and not many Fords from the 50's-60's but BMC, they are everywhere, From Mini, to Minor, MG, to Riley and everything else inbetween, so that says something.

xxxx 7 January 2020

Generally last longer so of course you need fewer built

Cars are way better built these days, expect 200,000 miles with air con, electric windows, DAB,  and central locking with a 0-60 of 9 seconds being considered average.   I grew up with Minis, Alfas,  Escort MK1s which disappeared due to rust after 100,000 miles

Takeitslowly 7 January 2020

xxxx wrote:

xxxx wrote:

Cars are way better built these days, expect 200,000 miles with air con, electric windows, DAB,  and central locking with a 0-60 of 9 seconds being considered average.   I grew up with Minis, Alfas,  Escort MK1s which disappeared due to rust after 100,000 miles

 

"central locking with a 0-60 of 9 seconds"...what would you say would be an above average time for central locking to cover the 0-60?. Fool.

Paul Dalgarno 7 January 2020

Go away

Takeitslowly wrote:

xxxx wrote:

Cars are way better built these days, expect 200,000 miles with air con, electric windows, DAB,  and central locking with a 0-60 of 9 seconds being considered average.   I grew up with Minis, Alfas,  Escort MK1s which disappeared due to rust after 100,000 miles

 

You're a sad and nasty little fellow aren't you? This place is much better when you're not here and adding zero to any of the debates. Go out and polish your 2007 Corsa?

 

"central locking with a 0-60 of 9 seconds"...what would you say would be an above average time for central locking to cover the 0-60?. Fool.

Paul Dalgarno 7 January 2020

Go away

Takeitslowly wrote:

xxxx wrote:

Cars are way better built these days, expect 200,000 miles with air con, electric windows, DAB,  and central locking with a 0-60 of 9 seconds being considered average.   I grew up with Minis, Alfas,  Escort MK1s which disappeared due to rust after 100,000 miles

 

You're a sad and nasty little fellow aren't you? This place is much better when you're not here and adding zero to any of the debates. Go out and polish your 2007 Corsa?

 

"central locking with a 0-60 of 9 seconds"...what would you say would be an above average time for central locking to cover the 0-60?. Fool.

FM8 9 January 2020

Paul Dalgarno wrote:

Paul Dalgarno wrote:

Takeitslowly wrote:

xxxx wrote:

Cars are way better built these days, expect 200,000 miles with air con, electric windows, DAB,  and central locking with a 0-60 of 9 seconds being considered average.   I grew up with Minis, Alfas,  Escort MK1s which disappeared due to rust after 100,000 miles

 

You're a sad and nasty little fellow aren't you? This place is much better when you're not here and adding zero to any of the debates. Go out and polish your 2007 Corsa?

 

"central locking with a 0-60 of 9 seconds"...what would you say would be an above average time for central locking to cover the 0-60?. Fool.

He doesn't have a Corsa. He inherited his mum's Micra when she died.

jonboy4969 11 January 2020

xxxx wrote:

xxxx wrote:

Cars are way better built these days, expect 200,000 miles with air con, electric windows, DAB,  and central locking with a 0-60 of 9 seconds being considered average.   I grew up with Minis, Alfas,  Escort MK1s which disappeared due to rust after 100,000 miles

!00,000, bloody he11 that's very optimistic LOL, more like 15,000 and the car would be rusted to nothing.... he he he