Bentley Motors CEO Adrian Hallmark is full of respect for the intelligence of the well-heeled folk who buy his unique breed of Crewe-built luxury cars and is already taking steps to reward them for it.
Hallmark is on course to deliver the first all-electric Bentley to its new owner in three years’ time, and by 2030 he wants every one of the company’s five production models – one more than at present – to be battery-powered.
As architect of the biggest change in his company’s 104-year history, both to the cars and the historic factory, he requires the key support of the Bentley faithful, but is already confident that this expanding band has accepted the need for Bentley’s transition into the electric world, with others following fast.
Crewe has already launched V6 hybrid versions of its Bentley Bentayga SUV and Bentley Flying Spur limousine – both of which are selling strongly – and has similar plans for its Continental range next year. “Our surveys tell us that around 70% of customers expect us to build them an all-electric Bentley within five years,” says Hallmark, who believes buying a Bentley has distinct rational and emotional sides.
On the rational side, the trend towards EV acceptance is strong because owners tend to live in cities and use their cars every day. They’re realising that even if it’s possible to buy combustion cars in the future, these models will soon carry restrictions and extra costs. They won’t want the hassle.
Feeding the emotional side is very squarely down to the Crewe’s designers and engineers, who are currently hard at work on the challenge. “The latest-generation Bentley Continental GT is an excellent example of how things will go,” says Hallmark. “The Conti’s design, proportions, interior and dynamics all set new standards – and the next-generation cars will do it again.
"They will happen to be electric, but all the traditional qualities will go up another notch. What’s more, our new powertrains will have between 50% and 100% more power than we currently offer, so the performance will be there.”
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The magnitude of stupidity is spectacular. 50-100% more power than the W12. Because they're not powerful enough in the 600hp-ish range? What is wrong with people? We need 900 -1200hp? While switching to EV because it'll "save the planet"? Even more power means more batteries. Bigger electric motors. All of which use more materials. And more energy. And add weight. Which requires bigger brakes, heavier-duty suspension, etc. Which adds still more weight. And requires even more materials. Which requires yet more energy. Which means more mining. More use of raw materials and energy to manufature them, including rare-earth minerals, the vast majority of which is done in the biggest-polluting country. More energy to charge the bigger batteries. More energy used by the vehicles. What a bunch of morons.
When will it stop? More weight, more power, on and on. It's very ugly.
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