Jaguar Land Rover (JLR) has confirmed that it won't be attending the 2019 Geneva motor show in an official capacity, as part of cost-cutting measures.
First reported by our sister site Autocar India, a JLR spokesperson has now confirmed that the brands are “looking at the effectiveness of each motor show individually” and have decided that there is no tangible benefit to coughing up the funds for attending next year’s show, instead choosing to host their own launch and reveal events.
The decision is believed to be a part of steps to improve cashflow and reduce unnecessary expenditure after the British company posted its second successive quarterly loss between July and September 2018. Demand was down significantly during the period, with a 13.2% sales decline year-on-year.
A market slowdown in China is partially to blame, while the uncertainty over Brexit and a decline in diesel demand have also been cited.
Despite the decision, JLR's parent company Tata will still be attending the show and is reportedly due to occupy a larger space than usual.
Geneva is traditionally one of the largest new car events in the motoring calendar, but JLR isn’t the first big name to announce it won’t be there next year, following Ford and Volvo.
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'The British company' is not
Redjeff wrote:
If most of its workers, factories, R&D, management, etc are based in the UK, then I think we can consider it to be British.
paddyb wrote:
exactly paddy!!! I couldn’t have put it better myself.
Just because the people who own Jaguar are Indian does not make Jaguar an Indian company. I’m English, but I own a Skoda. Does that make my Skoda English? My wife owns a BMW. Does that make her BMW English?
Are Manchester United and American football club because their owners are American? Are Chelsea a Russian football club because they are owned by Abramovich?
Suggesting Jaguar is not British is just a lame, worn out argument.
Leaks
In a word Internet. Pictures and details are 'leaked' for 18 months before the sale date so there's no show excitment anymore e.g E-Tron
There's also the simple fact
There's also the simple fact that JLR have no new models to show off anyway. Even if they have a facelift imminent, no one will be clamouring to get a look at the slightly different bumpers on one model of Range Rover or whatever.