Jaguar XE production will move from the firm's Solihull plant to its Castle Bromwich facility as a result of booming sales.
Latest figures for mid-August show Jaguar sales have hit 85,726 units for the year so far, an increase of 72% on 2015. That figure is primarily driven by the launch of the Jaguar F-Pace and has been buoyed by the Jaguar XE going on sale in the US.
Production of the XE is currently split 60:40 between Solihull and Castle Bromwich, with the latter having taken on some of the production since the end of the summer shutdown. That division between the two plants will remain until around the end of the next fiscal year in April 2017, when Castle Bromwich will take on the full XE build.
The move to manufacture the XE in Castle Bromwich - which will result in £100m of investment in the plant - frees up the Solihull plant to focus on production of the Jaguar F-Pace and Range Rover Sport. Both those cars and the XE are built on Jaguar's latest aluminium architecture, allowing the production line to be switched between models. The £100m will be spent on new press lines, body shops and final assembly halls. Around 3000 people are employed at Castle Bromwich, under the leadership of operations director Nicolas Guibert.
Wolfgang Stadler, Jaguar Land Rover's Executive Director of Manufacturing, said: "The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products."
Jaguar's Castle Bromwich plant was slated for closure in 2008 when company bosses announced that they would be forced to close one of its two UK production facilities. However, company bosses eventually reversed the decision, and have invested more than £500m there over the last two years. The Jaguar XF, Jaguar F-Type and Jaguar XJ are also built at Castle Bromwich.
Jaguar Land Rover's Solihull plant will continue to operate three shifts, 24 hours a day, to keep up with global demand for the F-Pace and Range Rover Sport. It hasn't yet been decided whether Castle Bromwich will now switch from its current two-shift pattern to three.
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I don't know whether the XE
Is the quite what it seems?
A combination perhaps...
not so sure...
maybe XE sales are lower than expected, until we get the full range of engines (v6/s6 diesels) it's difficult to know (extra body styles would help too, 3series production is over half a million these days!). Could be: XF sales are low also? hardly surprising as the interiors of both cars are so drab/dark/plain ; imagine if they had gone for the interior of the F-Pace "concept car".
More likely though is they are making way for the Range Rover "Coupe" which is simply a rebodied F-Pace so has to share the same line… But it's good news for XE quality as Castle Bromwich has a far better quality record than Solihull; and Jaguars should be built there anyway.
Focus on F-Pace.....
Great news for Castle Brom. I
Rumours are rife that a new factory will be announced in Coventry, but those rumours were pre Brexit....
JLR have big plans for a site