Land Rover cancels G4 Challenge

Land Rover has cancelled its G4 Challenge programme as the economic downturn squeezes the British manufacturer’s budget.

“We have and will continue to take swift and decisive actions for the benefit of the business,” said Land Rover managing director Phil Popham.

“Unfortunately that means the Land Rover G4 Challenge has to come to an early close.”

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He confirmed that next year’s event will not take place.

The G4 Challenge was an adventure competition in aid of the Red Cross that pitted competitors from across the world in a series of events, usually in tough climates, using Land Rover vehicles.