The new Land Rover Defender is being displayed at the Consumer Electronics Show (CES) in Las Vegas this week to highlight its innovative connectivity technology.
The rugged off-roader, which was revealed at the Frankfurt motor show last year, is the first production car to feature two separate eSIM cards, which Land Rover says enables faster internet connection and a better infotainment experience for drivers.
The new tech uses two embedded LTE modems and eSIMs to boost connectivity, with one dedicated to software-over-the-air (SOTA) updates and the other for apps and music streaming.
The system means that updates can be run in the background without disturbing day-to-day tasks that require connectivity, such as navigation or music streaming.
Peter Virk, Jaguar Land Rover’s Future Technology boss, said the system meant the new Defender “has the digital capacity to keep customers connected, updated and entertained at all times anywhere in the world.”
He compared the twin-eSIM system to the two halves of a brain, adding: “one side of the system looks after logical functions, like SOTA, while the other takes care of more creative tasks.”
The new technology is integrated within the Defender’s Pivi Pro system, centring on a 10in high-resolution touchscreen. Drivers can also connect two smartphones to the infotainment unit via Bluetooth.
Of the New Defender's control modules, 16 will be able to be updated over the air. By 2021, Land Rover expects this number to have increased to 45, completely eliminating the need for in-dealer software updates.
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Land Rover used to be a
Land Rover used to be a powerhouse of rugged design. Under Gerry McGovern the designs have become increasingly prissy and effete. While the metrosexual approach works to a certain extent with the Range Rover, and female customers, it does not work with the more manly and outdoors oriented Discovery and Defender. There are far too many fussy affectations and styling flourishes, which serve no purpose. The Discovery is devoid of character outside and in. Was it necessary to have Land Rover ovals on the side of the Discovery and Defender? Yes, it probably was, as the poor design meant the vehicles did not identify themselves as Land Rovers. Also, why did they rename the Freelander the Discovery Sport? It has destroyed the cachet of the Discovery 'brand' by associating it with a more downmarket vehicle. McGovern must go!
Interesting stuff about Land
Interesting stuff about Land Rover
Land Rover would sooner make
They are blind to/repulsed by their own history, as well as the utterly enormous global pick-up market.