The Lagonda All-Terrain Concept is the second Lagonda concept car unveiled by Aston Martin as part of the marque’s relaunch as a luxury all-electric brand.
The new concept, which Autocar received exclusive access to ahead of the Geneva show, is the second Lagonda concept after the Vision Concept saloon at last year’s Geneva show. It previews a new Lagonda SUV that will go into production in St Athan, Wales, in 2022.
The model lines up at the Geneva show alongside two mid-engined Aston concept cars: the Vanquish Vision and AM-RB 003.
Like the Vision Concept, the All-Terrain Concept is all-electric. The two are closely related, sharing an architecture and key components as part of Aston boss Andy Palmer’s desire for the firm to have greater efficiencies between its models.
The production version of the All-Terrain Concept will line up alongside the likes of the Rolls-Royce Cullinan and Bentley Bentayga when it makes production. However, Palmer reckons the models won’t be competing for buyers due to their wildly different briefs.
“This is a car for tech entrepreneurs, the guys who drive Teslas, not Bentleys and Rolls-Royces,” he said. “It’s in the same high-net-worth market but not aimed at the same customer.”
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My son saw this and said "it looks like it had a poo in its pants..." I kind of get where he's coming from. Needs a new nappy?
....... what?
That side profile.
This vehicle is ugly as sin!
Here's hoping they're able to inject some elegance into the real design, rather than trying to be "edgy" and creating something ugly.
What happened to Aston products with timeless beauty?
I like the front
and the front three quarters view, but the rear overhang is weird. And the interior is 'concept car' stuff that has little relevance to the real world.