Rolls-Royce's bespoke division, which brand executives have previously told Autocar is used by almost every single customer, is displaying four cars at the Geneva motor show.
The most distinctive is the Rolls-Royce Dawn Aero Cowling, which covers the rear seats of the convertible in a deck with rear buttresses, mimicking a traditional two-seat roadster’s rear deck. The deck is removable, leather-lined, and primarily made from carbonfibre and aluminium.
In a nod to the brand’s history, the first of the bespoke, short-wheelbase Rolls-Royce Phantoms is named ‘The Gentleman’s Tourer. It features custom exterior paintwork, with gunmetal grey for the body and satin silver for the bonnet. The two-tone scheme is a nod to the customer’s interest in aviation, and the paint was specifically developed for this car. 
The next Phantom, named ‘Whispered Muse’, makes use of its dashboard ‘gallery’, behind which the owner can choose to display artwork. The artwork of designer Helen Amy Murray is displayed in this car, with folds of silk representing the flowing fabric behind the Spirit of Ecstasy. The design is continued into the fabric lining of the doors. Some of the interior trim is finished in rose gold, as is the Spirit of Ecstasy, in a first for Rolls-Royce.
On the outside, Rolls-Royce has employed a ‘crystal effect’ finish, for which ten layers of paint are applied, as well as a layer of clear-coat infused with glass.
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Well I quite like them!
I especially like the 2 seater dawn and the blue phantom.
i will never be able to afford one. But should my euromillions numbers come up a Rolls would be on my list.
Like them or hate them. They are the pinicle of luxury car travel. All these are demonstrating is the personalisation available.
@ vidge 123
quote " they are the pinnacle of luxury car travel'..........really?
I have ridden in a Phantom and didnt notice any advantage over an S-class LWB
It certainly makes more of a statement than an S-Class but whether thats a good thing or not depends on whether you need to look a prick, desperately trying to show how much disposable income you have!
Sad to see RR reduced to
Sad to see RR reduced to bling.
Those two individual rear seats are as vulgar as one of those Osim massage chairs.
And those crystal inlays, monogrammed headrests ... I could go on.
I'd rather have a classic
A couple of years ago I had a look around an absolutely stunning Corniche coupe at the London Classic Car Show. I'm sure they were seen as ostentatious at the time of their release, but time has been very kind to classic Rollers. I can't see time being as kind to this little assortment.