The Red Bull Formula 1 team will be sponsored by Swiss watch maker Tag Heuer from the 2016 season onwards.
The announcement comes shortly after Red Bull and Renault restructured their deal. The deal now involves Renault continuing to supply the engines, with no promotional aspect for Renault-Nissan planned, according to our sister title Autosport.
Infiniti and Red Bull partnered in Formula 1 between 2011 and 2015, with an annual figure of about $70 million (£46.7m) quoted for the deal. Red Bull and Infiniti will part ways at the end of the year.
No figure has been released for the Tag Heuer sponsorship, but the brand is renowned for its relationship with motorsport, in particular Formula 1, having formerly sponsored McLaren. The 2016 season car will carry the name Red Bull Racing-Tag Heuer RB12.
Renault is also making a return to Formula 1, having recently announced its acquisition of the Lotus F1 team and announcing its plan to compete as a stand-alone, Renault-badged team.
Join the debate
Add your comment
If they get unto a podium
Red Bull/Tag Heuer Formula 1 partnership
I used to feel sorry for them being hassled onto the podium by the jerk with the beard who has their hats and watches ready for them....and then having to put a CASIO watch on while the others had Omega's/Rolex's etc. A bit like the poor country cousins....no matter how much Casio had paid for sponsorship, it wasn't a good fit...no pun intended!